Your customers ask AI in two languages, and the answers come from different sources. We track English and Korean answers from ChatGPT, Gemini, and Perplexity, and publish content in both languages on your own domain.
GEO (Generative Engine Optimization) is the work of getting AI assistants to name your business or cite your pages when they answer. SEO is about ranking in a list of links; GEO is about being in the answer.
| SEO | GEO | |
|---|---|---|
| Goal | Rank in search results | Be named or cited in AI answers |
| What the customer sees | A list of links | An answer naming a few businesses |
| How to check | Rank per keyword | Ask several AI engines the same questions, repeatedly |
| For bilingual businesses | One ranking per keyword | Two separate sets of answers — English and Korean |
On August 24, 2026 we asked three local-business questions — "LA 한인타운 치과 추천해줘," "best Korean dentist in Koreatown LA," and "뉴저지 포트리 한인 회계사" — across ChatGPT, Gemini, and Perplexity from a US location, and sorted all 108 cited sources.
| Source type | English answers | Korean answers |
|---|---|---|
| Korean-American media and directories | 0% | 61%* |
| The business's own website | 65% | 32% |
| Mainstream US directories (Yelp, Zocdoc, Reddit) | 35% | 7% |
* An average across three engines. Perplexity cites far more sources per answer, which pulls the Korean figure up. The engine-level split is below.
One day, three questions — a snapshot, not a trend. Full write-up: We asked AI about Koreatown businesses in two languages.
Korean-American directories carried Korean answers on Gemini and Perplexity, and were cited zero times in English answers.
It was the most-cited source in English answers, and the leading source for ChatGPT even in Korean.
The four cited business sites that had Korean content appeared only in Korean answers, never in English ones.
We'll ask 5 real customer questions in English and Korean across 3 AI engines and email you what came back.